why better?
Free O’Toole uses best practice in website design to make your website better. Every webpage is created using international web standards to ensure your website is:
- better for accessibility
- better for your users
- better for search engines
- better to update
- better on your budget
be accessible
Free's websites are designed to reach more people and web browsing devices, increasing your potential market easily and affordably. It doesn’t matter if it’s the retiree with poor vision, the country farmer with a slow internet connection or the high flying exec using the latest PDA, can you really afford to turn them away from your business?
There are also legal requirements for websites to be accessible in some countries, including websites dealing with the Australian Commonwealth, State and some Local Governments (see Australian Web Accessibility Policies and Guidelines from Vision Australia).
your users
By working with you to discover the likely users of your site Free then researches their needs and wants so he can tailor the design and navigation of your website to them. A potential client who cannot quickly and easily find the information they are looking for will soon find an alternative website that is easier for them to use.
search engines
Having a great looking website online isn’t enough! Your customers need to be able to find it. Rather than promise top search engine placement for obscure search phrases no one would ever search for, I analyse your target market’s needs and use extensive keyword research to optimise your website's search engine placement for real search phrases.
If you already have a website but want to improve your search engine placement, Free O'Toole can re-code your entire website to be more search engine friendly so it really starts performing.
easy updating
Better website technology means your business’ valuable content will be available to all web browsing technologies – old, new and future. If you do want to update the content or look of your website, Free’s design methods guarantee changes can be made quickly and easily; saving you time and money.
more money (for you)
By making your website quicker and easier to update, ensuring that it works on more web browsing technologies, achieving higher search engine placement for relevant search phrases, making it easy to use, and reaching the largest possible internet user base, your website will quickly bring you more customers.
learn more about better websites
Here are some external links to explain more about web standards, accessibility, usability and search engines.
- W3C
Leading the Web to it's full potential - Web Standards Project
Fighting for standards which ensure simple, affordable access to web technologies for all - Vision Australia
Australian Web Accessibility Policies and Guidelines - useit.com
usable information technology - Selling Accessibility
Why your website needs to be accessible - Search Engine Optimisation
What Google™ has to say about choosing a SEO company
